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Welcome to

We hope you like our new web site and find it easy to see what you are looking for. The site is designed to give you top line information about our company and its product ranges.

We would like to receive any comments, suggestions or questions that you may have and we look forward to hearing from you.


ECRM 17-19 February 2014 – Cannes
Paloma and Geoff from Alida are looking forward to meeting both old and potential new customers at the forthcoming ECRM in Cannes.
46 weeks 3 days launches!
The web site is now open to Pharmacies and Salon Professionals who can place their orders online from a wide selection of brands that are available. The site offers attractive discounts to accredited customers and offers retailers enhanced profitability from the sale of its products.
46 weeks 6 days
Miss Photogenic launches!
The Miss Photogenic range of luxury cosmetic brushes was successfully launch initially into Fenwicks Brent Cross in 2013 and will be appearing in other premium retail outlets in the forthcoming months. The brand’s website which also features the lingerie range will be launched in January 2014.
46 weeks 6 days
Andrea Fulerton Nail Boutique expands in Spain with Bodybell
Following an initial test which was extremely successful, the Andrea Fulerton Nail Boutique brand rolled out to more stores across Bodybell and Juteco in Spain during November 2013. The entire range is featured in-store on a revolving floor standing unit and further expansion is planned during 2014.
46 weeks 6 days